My Work
I’ve created short form & long form content in addition to social media and marketing/communication campaigns. I also am comfortable with on camera work.
Campaigns
Woodbury’s 59th Annual Runway Benefit: Parallel Universes
How: The focal point of this campaign was the video aspects, first launching a teaser video with the ticket sales, following with sneak peak BTS videos of the student designers leading up to the show.
Overview
✹ 70.1K views on the teaser video.
✎ 500+ invitations sent - 91% of tickets sold.
♥︎ 81.5K combined views the sneak peak videos.
☻ 65% engagement rate on social media leading up to the show
What: Launched a multi-pronged campaign that included short form videos, online webpages, physical mailing campaigns, and email campaigns - increasing ticket sales and awareness of the Fashion Design Program.
Short Form Content
Analytics
✹ 10,300 total views ❤︎ 345 likes
Analytics
✹ 5,200 total views ❤︎ 179 likes
Analytics
✹ 12,000 total views ❤︎ 576 likes, 14 comments, 20 saves, 47 shares
On Camera Work
Analytics
✹ 88,000 total views
Analytics
✹ 25,000 total views
Analytics
✹ 9,500 total views
Communications Work
Solar Futures House Media-Kit
Researched and wrote a press release, feature stories, and more for the first legal 3D printed house in Los Angeles. Collaborated with the creative director of Woodbury University on the design of the project.
Press Coverage
Los Angeles Times.
NBC Universal
CBS News
ABC7
Habitat for Humanity Social Post
Spectrum TV
The Weather Channel in Spanish