Campaigns
Woodbury University’s 59th Annual Runway Benefit: Parallel Universes
Overview
✹ 70.1K views on the teaser video.
✎ 500+ invitations sent - 91% of tickets sold.
♥︎ 81.5K combined views the sneak peak videos.
☻ 65% engagement rate on social media leading up to the show
How: The focal point of this campaign was the video aspects, first launching a teaser video with the ticket sales, following with sneak peak BTS videos of the student designers leading up to the show.
Sneak Peak Videos:
What: Launched a multi-pronged campaign that included a short form videos, online webpages, physical mailing campaigns, and email campaigns - increasing ticket sales and awareness of the Fashion Design Program.
Hispanic Heritage Month: Woodbury University
What: As a Hispanic Serving Institution with a primarily first-generation community we felt it was important to highlight our Latino students and celebrate their achievements during this month.
How: The focal point of this campaign was a video where we interviewed four different students - each of one of our schools - with different backgrounds & Latin American countries. Each students shared why Hispanic Heritage Month was important for them, being a first-generation college student, overcoming obstacles and any achievements that they are proud of.
Overview:
✺ Total of 15K views across multiple mediums.
♂︎ 56% engagement rate on Instagram
♥︎Positive feedback from the campus community through private messages and comments.
The Poly Post: Video Media Kit
What: The Poly Post was down on on advertising since COVID-19, with less and clients clients continue to advertise on our various media options. We decided to change our approach from an original written media kit to an engaging video option.
How: Our focal point of this project was creating the first Poly Post video media kit. This concise but informational video was an engaging way to interact with potential clients, reaching a larger audience.
Overview:
♂︎Ad sales increased by 30%
☺︎ 43% Engagement rate
Woodbury University: Valentines Day
Overview
✹ 9.8K views and counting.
✎ 76% open rate on our email campaign
☻ 53% engagement rate + 79 shares on social media
✓150 Alumni responses submitted
What: This Valentine's Day campaign featured a social media video alongside a bespoke video aimed at our alumni, complemented by an engaging e-newsletter - in hopes to spread love around campus and bring the community together.
How: We handed out roses to the campus community including students, staff, and faculty. We also created a questionnaire for Alumni to share Woodbury love stories, whether they met their spouse in college or found their lifelong friend. Our goal was to not only bring the campus together, but to engage out Alumni Community.
Giving Tuesday Campaign: Woodbury University
Overview
Sent to 10,000+ emails
3k views on social media with
4.4% engagement rate
For this campaign we sent out routine communications with the community, along with multiple video testimonials and graphics that targeted different audiences.