ABOUT
I am a Mexican American woman and a passionate storyteller. I strive for positive change by inspiring people through film and media. I’m committed to inspiring and effecting change through compelling content that connects people.
MY STORYI first fell in love with video creation in high school, passionate about sharing people’s stories and making videos that could impact people. I realized I especially connected with documentary film-making because this allowed me to hear and share people’s stories, hoping to inspire others. I made my first documentary when I was 15 years old and went on to eventually win a “Best Documentary” award at my local film festival.
In college, I gained experience with social media marketing when I worked at The Poly Post, Cal Poly Pomona’s student-run media outlet, as the Marketing Assistant and Social Media Manager. During my role, I planned daily marketing content for Instagram Reels and TikTok, successfully increased followers by more than 450%, and grew engagement by over 350% with videos reaching over 200K views.
After graduation, I secured an internship at Adobe, as a Product Marketing intern, where I conducted and reviewed market research of creative professionals, creating reports and customer profiles to gain insights on key audience segment needs and motivations. I learned the value and importance of market research prior to creating other materials.
I currently work as a Marketing Assistant at Woodbury University, where I manage all social media platforms, create social campaigns, assist with website design, and video creation. I also manage a team of content creators where I create content calendars and assign weekly social media tasks. Since I began this role, I have increased LinkedIn engagement by 47% and Instagram engagement by 210%.
“Kaitlyn’s strong work ethic and eagerness to tackle new challenges were evident from the beginning. She consistently produced engaging and compelling content that resonated with our target audience. Her ability to understand the brand voice and adapt it to different social media platforms was impressive. Kaitlyn displayed exceptional communication skills and a strong ability to think outside the box and propose creative solutions to challenges. I have no doubt that she will continue to excel in her professional endeavors and contribute significantly to the growth and success of any company she joins.”
Linda Perez • Business & Marketing Director at The Poly Post